Give Lincoln a Break!

"MontegoMan562 is a Capri RS Owner" (montegoman562) 09/24/2014 at 10:53 • Filed to: LINCOLN, RANT

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OK this post is semi-rant and it's inspired by the next Volkswagen Phaeton article posted yesterday.

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In this article it calls out how many vehicles are built off this same new platform:

The next Phaeton will be all-new, and it will ride on Volkswagen's larger MLB Evo modular platform, one that will also underpin the next Audi A4, A6, A8, Q7 and Volkswagen Touareg.

Holy crap the A4 and is the same platform as the Q7?!

This article was also posted by Patrick George, who trashed Lincoln recently with the Matthew McConaughey with True Detective quotes over them.

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Here's a quote from the beginning of that article:

The Lincoln Motor Company, which installs leather seats and mustache-shaped grilles onto SUVs made by Ford

This is where my rant begins, because if that's not a giant load of crap I don't know what is.

The MKC in question has upgraded suspension, even has a wider track than the Escape, a bigger engine that isn't available in the Escape, and doesn't share a single piece of body work.

But that's just a grille and some leather seats right?

Now when I called out that VW is platform sharing even worse than Ford/Lincoln on the front page all I got was one response saying "But Audi has Quattro". Great, good for them, it's a great AWD system. Did you know that every single Lincoln is available with AWD or in the case of the Navigator 4x4?

No?

That's because the Jalopnik Front Page is on some kind of mission to beat down Lincoln. I agree that Lincoln isn't perfect and has a long way to go to compete with the likes of Cadillac again. And yes I know the first comment on this will say "Lincoln needs a RWD V8". The only difference between Lincoln and Caddy is that Caddy starts from the top and shares it's platforms down to the lower brands, but over at Ford they build a new platform and share it UP to Lincoln. (And, you know the whole RWD availability)

On the McConaughey article Mr. George responded to one of my comments saying the MKC is much better than he made it out to be, but it's what McConaughey drove in the TV Commercials so he went with it. And then made the obvious comment that Lincoln needs a RWD V8.

I guess I just simply don't understand why there is so much Lincoln hate form the Front Page, it doesn't seem justified to me. The two "all new" Lincolns that have come out most recently, MKZ and MKC, have been great cars that have upgraded engines vs their platform share. If Lincoln is going to get this much crap, they better start lining up brands like Acura and Infiniti and Chrysler to do the same thing.

I'm sure a bunch of you will disagree, go ahead and tell me how wrong I am in the comments.

Can't wait for this new MKX to hit the streets I think the concept looks great.

GhostZ > MontegoMan562 is a Capri RS Owner 09/24/2014 at 10:58

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The problem is that Ford stopped building cars that could be sold upmarket. Lincoln is trying to make a 4-star restaurant out of a Burger King. You can hire new chefs, you can redo the interior, you can try to get better ingredients, but as long as your building looks like it once had a drive up window, premium customers will be too embarassed/scared/idiotic to come.

EDIT: In case I wasn't clear, Ford makes great cars right now. But they're not full sized RWD or AWD sedans with tight, efficient engineering. They are mostly FWD mid-sized or hatchbacks, with the occasional SUV, and it's very hard to turn that into a premier luxury car without blowing the budget.

The reality of it is, Ford is really good at selling cars to normal, rational people. But as car prices get higher, demands become less rational (as cost becomes less of a concern) and more emotional.

Audi got around that by being able to cheaply build AWD cars out of VW platforms, which removes the stigma of being a base-level car with added trim. People see that and immediately forget that 90% of the car is the same. Everyone else is copying them now, but it's not working anymore.

Leon711 > MontegoMan562 is a Capri RS Owner 09/24/2014 at 11:00

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Milky > MontegoMan562 is a Capri RS Owner 09/24/2014 at 11:04

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I cannot and will not give Lincoln a break as long as this exists.

Yes the MKC does a good job at differentiating itself from its Ford Brother. However the MKS, MKX and Navigator don't. Not to mention their names suck.

Dubblewhopper > MontegoMan562 is a Capri RS Owner 09/24/2014 at 11:08

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When I see these new Lincoln's all I see are these:

or this:

Sweet Trav > MontegoMan562 is a Capri RS Owner 09/24/2014 at 11:10

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What made the Cadillac renaissance of the mid-2000's great?

A bespoke platform for its cars and interesting styling. Sure for the SUV's they are just leather wrapped chrome adorned more angular versions of their plebeian Chevy counterparts, but the cars, the cars were something different and special and they felt that way when you drove them.

The original CTS and Second gen CTS did not share a platform with any vehicle outside the Cadillac brand. The Current version will, but it launched the new platform with the ATS.

The problem with the CD4 platform (which will underpin most of the Lincoln vehicles for the next half century) is that while I find it perfectly acceptable for my Fusion, no amount of Ecoboost, leather, or Matthew McConaughey is going to turn a platform designed as a family sedan into a true luxury vehicle.

Lincoln needs a bespoke luxury platform to be competitive. Period.

MontegoMan562 is a Capri RS Owner > Milky 09/24/2014 at 11:12

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How is the MKC name any better than the MKX?

And how are any of the names worse than Audi going Q3, Q5, Q7 and A3, A4, A5, A6. None of the names are creative these days.

The last image in the main post above is the new MKX Concept, it looks fantastic.

Style is an opinion clearly, because I love the MKT. Have you been in one?

MontegoMan562 is a Capri RS Owner > Dubblewhopper 09/24/2014 at 11:14

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I don't see it. (I still laughed tho at least lol)

MontegoMan562 is a Capri RS Owner > Leon711 09/24/2014 at 11:14

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OK that was funny as hell at least

MontegoMan562 is a Capri RS Owner > Sweet Trav 09/24/2014 at 11:15

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That's all fine, but as usual, no mention of all the other brands doing it.

Why is a Volkswagen platform acceptable under an A8. AN A8

That's Audi's highest up car that isn't an S or higher Line.

Leon711 > MontegoMan562 is a Capri RS Owner 09/24/2014 at 11:16

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As I UK resident I have only ever seen the odd grey import Navigator and Towncar stretched limo, but I want Lincoln to do well. They deserve better.

Dubblewhopper > MontegoMan562 is a Capri RS Owner 09/24/2014 at 11:17

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lol, well picture the new Navigator then,

MontegoMan562 is a Capri RS Owner > GhostZ 09/24/2014 at 11:17

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OK I like your restaurant comparison.

BUT

Every single Lincoln is AWD (at least optional). So they are doing exactly what Audi is. They just don't have a performance version of every car (or 74 models)

MontegoMan562 is a Capri RS Owner > Leon711 09/24/2014 at 11:18

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Haha, yeah they haven't had a UK presence have they?

I know from experience they sell a lot in the Middle East and are breaking in to the Asia Pacific region through South Korea.

Yowen - not necessarily not spaghetti and meatballs > MontegoMan562 is a Capri RS Owner 09/24/2014 at 11:20

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I'm with you! Lincoln is moving in the right direction, I've seen a few MKC's and they look great! I've seen a lot of MKZ's and they also look great.

Here's how I see the market, Lexus is like Apple, the hardware is not all that special but they are very good at marketing it and selling it. Audi actually transcends that a little bit because they have cars to aspire to like the R8 for example. Lincoln is currently at the Apple approach and we really don't know if it's working yet, but I HOPE HOPE HOPE, they will take the Audi/Cadillac approach and include some cars we aspire to own. A RWD Mustang based 4 door car and 2 door coupe come to mind. Perhaps even with AWD available. RWD-based AWD would be awesome.

Then we have the Navigator, I'm whole heartedly on board with Truckyeah's praises of it and also this article . But they can't get away with this for long, I'm hoping within the next to years there will be an aluminum bodied Expedition/Navigator with more engines than just an EB and a turned-up-EB.

Lincoln has things to do, but I think they are on the right track, their '13 and onward cars, in my opinion have been successes from a design/mechanical standpoint.

Leon711 > MontegoMan562 is a Capri RS Owner 09/24/2014 at 11:21

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nothing at all, and soon no Chevy UK either.

MontegoMan562 is a Capri RS Owner > Dubblewhopper 09/24/2014 at 11:22

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You can't use a fish eye lense to hate on the front of a car! Look at the crazy curves on that!

Come on now!

MontegoMan562 is a Capri RS Owner > Leon711 09/24/2014 at 11:23

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At least the Mustang is coming....

Actually I don't believe Lincoln sells to RHD markets at all.

They don't produce a "flipped" version of their cars right now. Also why they don't have a presence in some areas of Africa or in Australia.

Milky > MontegoMan562 is a Capri RS Owner 09/24/2014 at 11:23

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IMO it looks like a beached Baleen whale, you're right though looks are subjective. But I genuinely thought that MKX concept was the MKC concept.

AND I'VE HAD TO TRIPLE CHECK I GET THE NAME RIGHT EVERY TIME IN THIS CONVERSATION. I'm a car person and I can't even get that shit straight. At least with Audi's naming the number tells you something. Lincoln's makes no damn sense.

MontegoMan562 is a Capri RS Owner > Sweet Trav 09/24/2014 at 11:25

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I know I already answered to this, but I'm going to answer again because I went quick and should have included more.

Lincoln isn't at Caddy's level yet. Very clearly, they aren't at Caddy's level yet.

But they aren't any worse than Chrysler are they? or Acura?

I mean, I'm not saying that excuses the lack of performance options or the lack of a RWD V8, but they are great cars and they are damn nice. they should be given more credit than they are.

MontegoMan562 is a Capri RS Owner > Milky 09/24/2014 at 11:27

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I refuse to judge a car company by their naming structure, as insane as they all have been lately.

ATS, CTS, XTS, LTS?, SRX, Escalade.

Just as nutty. I'll use Caddy instead of Audi this time.

You just care more about Caddy so you made an effort to know their names.

and the MKX concept looks like a slightly large MKC. In every way.

And I find that to be a very, very good thing

Yowen - not necessarily not spaghetti and meatballs > GhostZ 09/24/2014 at 11:28

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The key here is that Ford is good at selling their volume brand, but not their luxury brand, something that Audi has figured out how to do. Lincoln lost its way there at some point. A comparison to Apple comes to mind here, they are able to sell adequate hardware at a premium because it comes in a pretty package sold by a genius marketing team.

Milky > MontegoMan562 is a Capri RS Owner 09/24/2014 at 11:30

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Wait, I think you got confused there. It an Audi engineered platform, for Audi. That will also be used for the next Continental and Pheaton.

The A3, A1 and TT are VW based, but not the higher models.

Milky > MontegoMan562 is a Capri RS Owner 09/24/2014 at 11:34

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"You just care more about Caddy so you made an effort to know their names."

Probably true.

MontegoMan562 is a Capri RS Owner > Milky 09/24/2014 at 11:34

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The quote from the article yesterday says:

The next Phaeton will be all-new, and it will ride on Volkswagen's larger MLB Evo modular platform, one that will also underpin the next Audi A4, A6, A8, Q7 and Volkswagen Touareg.

Sounds like a Volkswagen platform shared to the Audi line. But that could be funny wording on Mr. George's part.

MontegoMan562 is a Capri RS Owner > Milky 09/24/2014 at 11:35

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And not unjustified in any way.

GhostZ > MontegoMan562 is a Capri RS Owner 09/24/2014 at 11:39

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They're doing it after Audi, though. Which doesn't remove the stigma. They also aren't basing their entire business around AWD or properly marketing their AWD brand. It's not so much that it has AWD, as much as everyone else knows it has AWD.

Coty > MontegoMan562 is a Capri RS Owner 09/24/2014 at 11:42

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This.

MontegoMan562 is a Capri RS Owner > GhostZ 09/24/2014 at 11:44

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I can see that.

The branding and perception is a huge issue here.

Sweet Trav > MontegoMan562 is a Capri RS Owner 09/24/2014 at 11:44

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The Audi MLB platform has much more to do with shared suspension and wheel end bits (trust me on this *wink* ) used in slightly different configurations, than it does with Lincoln putting different sheet metal on a Ford.

MontegoMan562 is a Capri RS Owner > Sweet Trav 09/24/2014 at 11:45

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Travis I expect better of you than the standard "different sheet metal on a Ford" line.

I didn't realize bigger engines were sheet metal.

Milky > MontegoMan562 is a Capri RS Owner 09/24/2014 at 11:49

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Well if MLB Evo refers to evolution, its a newer version of Audi's platform. Which makes sense that everything that is big and has its engine going this way:

Share the same chassis.

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So more than likely that will also mean the next Continental is on that chassis too. So it REALLY depends on how you word it.

RamblinRover Luxury-Yacht > MontegoMan562 is a Capri RS Owner 09/24/2014 at 11:50

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I think Lincoln needs a brake. Shooting, that is.

MontegoMan562 is a Capri RS Owner > Milky 09/24/2014 at 11:51

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that's all well and good but I can't see the justification of an A4 sharing with an A8/Q7.

those are the highest you get that doesn't start with S or RS

MontegoMan562 is a Capri RS Owner > RamblinRover Luxury-Yacht 09/24/2014 at 11:51

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Nice, and no complaints there.

Sweet Trav > MontegoMan562 is a Capri RS Owner 09/24/2014 at 11:58

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This the MQB platform. It is just the oily suspension bits and engine mounts it is a modular architecture not a traditional "platform". It is VERY customize-able from from car to car. It is a shared group of suspension components, not a structural platform.

The point that I was making was the Ford CD4 which almost all Lincoln products will be based on is not as flexible. The reason why it can accept the 3.7 v6 is because it was implemented with bigger vehicles like the flex and explorer in mind.

The Ford platform is paint by numbers canvas, The Audi platforms are more like a french curve set, this allows Audi and VW to share a component set without the cars having the stigma of badge engineering, the way Lincoln is currently being produced.

MontegoMan562 is a Capri RS Owner > Sweet Trav 09/24/2014 at 12:01

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The stigma is the problem and it's a crap stigma in my opinion.

The above is just as shared as fords in my opinion

Patrick George > MontegoMan562 is a Capri RS Owner 09/24/2014 at 12:06

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Good post, and good on you for sticking up for a brand you obviously feel passionate about.

But my issue with Lincoln goes beyond platform usage. First, it's not a luxury car on the level of an Audi in terms of perception or execution. Hell, even Cadillac doesn't have that perception yet, even though their cars are very, very good. (And while the MKC is pretty different from its Ford relative, most cars in the Lincoln lineup are not.)

Second, and this is purely a Jalop thing, but Lincoln doesn't make cars we care about. The MKC is a very nice crossover and probably the best product they've had in years, but that doesn't get people excited about the brand. It doesn't make people pay attention. As far as I'm concerned, the world doesn't need another small luxury crossover.

This is why the V models are so important to Cadillac. They build hype and excitement. They get people talking. Ford has some of the best cars on the market now, but they just can't seem to get Lincoln right.

They need to figure it out soon, because I don't know how much longer they can justify having the brand around. Continuing on the course they're on, I wouldn't be surprised if they phased Lincoln out in the coming years. Alan Mulally almost did.

I hope not. There's a place for real American luxury and style and performance.

GeorgeyBoy > MontegoMan562 is a Capri RS Owner 09/24/2014 at 12:07

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Finally someone that gets it. I almost can't correct all the idiots that talk about Lincoln. They're doing just fine.

Milky > MontegoMan562 is a Capri RS Owner 09/24/2014 at 12:07

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But the A4, A8, Q7, Pheaton, and even the Tourag to some extent are supposed to be Luxury cars ….. the Fusion & Escape are not.

MontegoMan562 is a Capri RS Owner > Patrick George 09/24/2014 at 12:28

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Thanks for commenting Patrick.

I may have given you a tough time with this one, so hopefully I wasn't over the top.

I think a lot of people just don't pay attention to the potential performance that is there.

Not that I want to do this, but I have to admit other than the MKZ and MKC, they really are dressed up Fords. And that includes the Taurus SHO dressed as an MKS, I think it's a great car with plenty of performance for the average Luxury driver.

That being said the MKS is outdated and VERY due for an update. I would say it's performance is a bit under rated.

I know Lincoln is going to launch a "Black Label" Line. But I think the point about the V models for Caddy will be missed at Lincoln. They're trying to go more luxurious but I think they're forgetting that people want a power upgrade with their luxury upgrade.

heliochrome85 > Patrick George 09/24/2014 at 12:31

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THANK YOU

MontegoMan562 is a Capri RS Owner > Milky 09/24/2014 at 12:39

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The A4 is barely into the luxury category and the A8 is supposed to be the top of it.

An A4 starts at 33k

And A8 starts at 77k

In comparison to Ford

Fusion starts at 22k

MKZ starts at 35k

Escape starts at 22k

MKC starts at 33k.

So even thought the A4's platform takes a 44k jump to a higher vehicle it's better than the MKZ or MKC taking a 11-13k jump?

Fascinating.

Milky > MontegoMan562 is a Capri RS Owner 09/24/2014 at 12:53

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Ahh but no one complains that a A8 feels cheap or down market.

Where as Autoblog summed their review of the MKZ with:

"Lincoln doesn't want anyone to think of its newest offering as a redesigned Ford Fusion with boosted luxury appointments and a $15,000 price premium, but the reality remains hard to ignore. A sinking feeling in our stomachs tells us this MKZ is still not distinct enough to buoy the luxury brand. "

MontegoMan562 is a Capri RS Owner > Milky 09/24/2014 at 12:57

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Autoblog is full of crap with that statement.

They give no information of what feels down market or cheap, they only say they can't shake the thought of it. Give me something real Autoblog!

Mamadrivesthetruck > MontegoMan562 is a Capri RS Owner 09/24/2014 at 13:39

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My neighbor has a T, and I have major envy over it. Not gonna lie, it's pretty sweet. Ecoboost is responsive as hell and handles waaaaaay better then any 3-row rig I've been in. I would own one. I just have no use for pretty much any New Audi/BMW/Mercedes. Driven them, not nice enough for me to justify buying foreign and spending the extra money.I would buy an older one as a third vehicle/sporty RWD/ fun car, but we have two kids and that's not in the budget yet. Living in Michigan makes RWD a third car for us. I can do it, but I'd rather just have my AWD. Dislike GM seats tremendously. I am not a large person by any means and the seats kill my hips after 20 minutes and if I want to drive a boat, I go to the lake. Lincoln, though, is in my wheelhouse. They have the right stuff at the right price. There are actually quite a few T's owned in our area. 4 I can think of off the top of my head. Thank you for standing up for Lincoln :) They're more better than they are bad. ;)

Mamadrivesthetruck > Sweet Trav 09/24/2014 at 13:47

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The 3.7 is NOT in the Flex or Explorer.......They have a 3.5 or 3.5 Ecoboost. Did I miss your point?

Sweet Trav > Mamadrivesthetruck 09/24/2014 at 13:52

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You do realize that the 3.5 and 3.7 are the exact same dimensionally and use the same mounting points in transverse applications. You also realize that the current for Flex and Explorer are not on the CD4 platform, but are expected to move to it in their next generation.

Wacko > MontegoMan562 is a Capri RS Owner 09/24/2014 at 13:57

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Leave Lincoln alone!

Wacko > Leon711 09/24/2014 at 13:59

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Damn I got to read all the posts before posting.

Wacko > MontegoMan562 is a Capri RS Owner 09/24/2014 at 14:01

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that just looks like a tired ford waiting to be killed off...

But it does have a grumpy old man face

Mamadrivesthetruck > Sweet Trav 09/24/2014 at 14:16

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I did not. That's why I asked. I just drive what feels good and try to pick up some knowledge from people like you who obviously know more than anyone else, ever, as the King. Did you think I was being a smartass?

Sweet Trav > Mamadrivesthetruck 09/24/2014 at 14:28

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Which of these two sounds more contemptuous and argumentative?

I thought the 3.5, not the 3.7 was available in the Flex and Explorer. I'm confused.

OR

The 3.7 is NOT in the Flex or Explorer.......They have a 3.5 or 3.5 Ecoboost. Did I miss your point?

If someone is looking for knowledge I am a wealth, and more than willing to teach. If someone is looking to argue, I'm also quite skilled at that and have no qualms about being a dick in response to someone on the internet being belligerent.

Language, phrasing, and punctuation often convey the attitude of a written message. If I didn't interpret your message correctly, My apologies.

MontegoMan562 is a Capri RS Owner > Wacko 09/24/2014 at 14:37

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It'd be funny if you weren't beat to the punch by like 4 hours lol

MontegoMan562 is a Capri RS Owner > Mamadrivesthetruck 09/24/2014 at 15:05

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The MKT is one of my favorite vehicles at Lincoln, I love it. The interior is fantastic

The World of Vee > Milky 09/24/2014 at 18:11

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As someone who bought an MKT (for a very happy momma fwiw), you either hate the style or you love it. But if the reason you hate it is because it's a "rebadged flex" then you're more wrong than wrong people. It obviously shares the Ford Sync and what not, but the interior is so freaking nice it's absurd.

And this is coming from someone who was once a Euro snob who was recently converted.

The World of Vee > MontegoMan562 is a Capri RS Owner 09/24/2014 at 18:16

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Haha well you know I agree with you :)

I'm still reaping brownie points from that purchase

DP > MontegoMan562 is a Capri RS Owner 09/24/2014 at 18:39

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Two quick fixes for Lincoln: LOSE THE NOMENCLATURE. I'm a car guy. I know what an MKT is vs. an MKZ, but my dad doesn't. My friends don't. WTF is a an MKX and how is it different than an MKS? They've gotta go back to names. If I wasn't a car guy, I'd be confused too and it wouldn't cross my mind while car shopping.

Secondly. Stop calling it "MyLincoln Touch" and change the interface enough so that it doesn't look like the same exact screen in my girlfriend's Fiesta Titanium— which it is. Do more to differentiate. Do better, market better. Get creative. They're on the right track.

Gertheagain > MontegoMan562 is a Capri RS Owner 09/24/2014 at 18:46

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And yet, I had thought this "new" Lincoln was based on the Ford Edgesel, no?

Captain_Spadaro > GhostZ 09/24/2014 at 20:51

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Pretty much this. It also doesn't help that most of what can be had on the Lincoln models can also be had on the Ford models, often for cheaper. Case in point: Fusion vs. MKZ. Only things the MKZ has that are exclusive to it are a V6 engine, that oversized moonroof, and the push-button selector for the transmission. I think the latter two are gimmicks, and while I partially miss the V6, it's not enough to make me want the Lincoln over the Ford.

BLKMarauder > MontegoMan562 is a Capri RS Owner 09/24/2014 at 21:56

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Personally, I love Lincoln as a brand. However Lincoln gets some much hate because they aren't seen as taking their sector of the market seriously. Again the primary issue is the naming convention is just stupid. I like the look of the MKZ, MKT, and Navigator because they look diffrently from the rest of the line up. For the average buyer the MKX and MKC are easily mistaken and MKS which is suppose to be the large car segment is easily small in the inside than the MKZ. Honestly to change their reputation they have to do something bold to attract new buys. I.E. they need a very large RWD sedan to compete with the 7 series and S class with a recognizable name like the "Continental" that everyone has been saying. A personal luxury coupe called the MK9 ... they could even just make it a AWD MKZ coupe.

MontegoMan562 is a Capri RS Owner > BLKMarauder 09/25/2014 at 09:12

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Theres that RWD comment I knew was coming

And get off the vehicle names.

When you explain ATS, CTS, XTS, (LTS), SRX, Escalade we can have that conversation.

MontegoMan562 is a Capri RS Owner > Gertheagain 09/25/2014 at 09:15

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Here's a chart of what Ford each Lincoln is built off of

MKZ= Fusion

MKC= Escape

MKX= Edge

MKS= Taurus

MKT= Flex

Navigator= Expedition

MontegoMan562 is a Capri RS Owner > DP 09/25/2014 at 09:18

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I'll respond to each point

#1 the names are fine. They just need to market them better. When someone can explain ATS, CTS, XTS, (LTS?), SRX, Escalade to me I'll be happy to revisit this discussion

#2 MyLincolnTouch has a different colors but thats about it, I agree with you on this

#3 Marketing better is key

MontegoMan562 is a Capri RS Owner > The World of Vee 09/25/2014 at 09:18

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Which did you purchase again?

Were you an MKT buyer?

DP > MontegoMan562 is a Capri RS Owner 09/25/2014 at 13:14

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I think Cadillac has managed somehow to do better with the abbreviations, but in general, it's confusing to people. We all know what a Fusion vs. a Taurus is, but how many out there could tell you TLX vs. RLX? MKZ vs. MKS? Q50 vs. Q70? MDX vs. RDX? I'm not a fan of any of that. That also includes BMW/Mercedes whose engines used to be named after actual engine displacement. A 328i used to be a 2.8L. Now it's a 2.0t.

Now I'm just ranting and rambling.

MontegoMan562 is a Capri RS Owner > DP 09/25/2014 at 13:23

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Well, that's what I'm getting at.

Lincoln is always singled out for stuff that everyone else does. You just provided 5 other examples of this being a problem.

But what was your FIRST thing you said should be changed about Lincoln? The names.

The World of Vee > MontegoMan562 is a Capri RS Owner 09/25/2014 at 15:39

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http://oppositelock.jalopnik.com/im-sorry-sir-b…

Yep! Bought for my momma

(also bought an ELR if you recall haha)

MontegoMan562 is a Capri RS Owner > The World of Vee 09/25/2014 at 15:41

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Yep I remember now.

It's still doing great?

how many miles have you guys put on it?!

The World of Vee > MontegoMan562 is a Capri RS Owner 09/25/2014 at 15:46

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last I checked my mom had 11k on it.

Still get a rant or rave about it once a week so it must be doing great!

MontegoMan562 is a Capri RS Owner > The World of Vee 09/25/2014 at 15:47

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nice!

The World of Vee > MontegoMan562 is a Capri RS Owner 09/25/2014 at 15:54

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yep and I have 3k on my caddy now. My back and wallet thank me incessantly

I'm not old (late 20s) but like I can see what my dad was going on about when it comes to comfy cars vs sports cars

MontegoMan562 is a Capri RS Owner > The World of Vee 09/25/2014 at 16:04

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hahahaha yeah I hear you.

I went from a 2004 S10 Blazer to a 2007 Mercury Milan. Feels like a luxury car vs the old truck suspension.

The craziest experience is going from the 68 Mercury Montego to the 07 Milan. It's like a time warp.

If you don't mind me asking, whats the monthly payment on the ELR? It would be a huge increase in payment for me, but the gas cost would almost disappear.

BLKMarauder > MontegoMan562 is a Capri RS Owner 09/25/2014 at 16:38

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I think they are all dumb, but the topic was about Lincoln specifically. To set themselves apart they have to go against the trend is the point I want to make. I personally dont see why anyone buys Cadillac other than the "V" models because as a luxury brand their interiors look on par with Buick which is Opel rebadged. Opels are cheap cars in the European market.

I have a Marauder and i have been shopping for a Towncar so of course I'm looking for a RWD large sedan. Neither Ford nor Lincoln makes one. That means everyone looking for those specs are automatically turned away. They can get a Chrysler or Cadillac tho

MontegoMan562 is a Capri RS Owner > BLKMarauder 09/25/2014 at 16:48

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that's fine that they are all dumb, but you can't make it your "primary issue" because they all do it, it's not how Lincoln is failing.

The car that should be their top seller/volume driver (like the CTS is for Caddy) is the MKS which I haven't seen an ad for since the year it came out. IF I even saw one then!

The only thing they've done is those cheesey comparos with the MKZ and the new MKC bit mentioned in the above article.

It's not the right way to lead the brand and they need to get a new MKS out the door fast.

The World of Vee > MontegoMan562 is a Capri RS Owner 09/25/2014 at 17:48

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comes out to around 600$ a month

MontegoMan562 is a Capri RS Owner > The World of Vee 09/26/2014 at 09:40

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Ouch.

I'll stick with my little Milan for now which has only a $160 a month payment and about 200 a month in gas costs.

360 is much better than 600 for me right now... (though not unreasonable at all when you look at it being a luxury vehicle and almost no gas)

The World of Vee > MontegoMan562 is a Capri RS Owner 09/26/2014 at 10:41

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yeah I feel ya on that one. 600$ is actually really cheap compared to what they originally wanted to charge for it.

I'd be looking at 1200$ish without the discounts.

MontegoMan562 is a Capri RS Owner > The World of Vee 09/26/2014 at 10:43

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yeah that'd be rough.

I would imagine though most cars with 600$ payments probably have 3-400, maybe even 500 in gas, so you're getting a lot of luxury driving at little cost.

The World of Vee > MontegoMan562 is a Capri RS Owner 09/26/2014 at 16:19

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oh yeah definitely. I've only filed the tank once!

JDIGGS > GhostZ 09/27/2014 at 13:57

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Lincoln needs to be put down, badly.

JDIGGS > Gertheagain 09/27/2014 at 13:58

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Very sad they have to go back to completely unrelated times to show "when they use to make cars that were worth a damn" unfortunately these vintage cars further highlight how shitty Lincoln is now.

Self defeating commercial.

anon-sxmcyecofnu1eocpqsk9iq > Milky 10/29/2014 at 01:08

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"Politely Progressive"?

Milky > anon-sxmcyecofnu1eocpqsk9iq 10/29/2014 at 09:18

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Aka we don't know who, or what this is supposedly for.